Paving the way for innovative beauty brands.

Paving the way for

innovative beauty

brands.

Your vision is our mission.

Product innovation grounded in science, efficacy and safety is at the heart of what we do to consistently deliver high-value solutions. At Meta Beauty Group, our work doesn’t stop at high performance formulas. As educators, we strive to empower you with relevant information to make informed decisions, mitigating costly risks in the product development process. We value deep relationships and apply a co-creative, rapid iterative approach to inspire innovation, creativity and the best outcomes.

Your vision is our mission.

Product innovation grounded in science, efficacy and safety is at the heart of what we do to consistently deliver high-value solutions. At Meta Beauty Group, our work doesn’t stop at high performance formulas. As educators, we strive to empower you with relevant information to make informed decisions, mitigating costly risks in the product development process. We value deep relationships and apply a co-creative, rapid iterative approach to inspire innovation, creativity and the best outcomes.

Specialization

Reseach &
Innovation

Market Research
Product Innovation

Product
Development

Product Development
Product Testing & Prototyping
Regulatory
Manufacturing
Supply Chain / Vendor
Management
Formula IP Ownership

Content
Strategy

Brand Positioning
Content Creation

Market Research

Identify market and product trends, competitor offerings and consumer preferences

Product Innovation

Conceptualize new product ideas, develop product briefs on new and/or existing formulas with supportive trend and technical reports

Custom Development

Develop high-performance products that meet brand & regulatory specifications; manage the product development process from concept to manufacturing

Market Research

Identify market and product trends, competitor offerings and consumer preferences

Product Innovation

Conceptualize new product ideas, develop product briefs on new and/or existing formulas with supportive trend and technical reports

Custom Development

Develop high-performance products that meet brand & regulatory specifications; manage the product development process from concept to manufacturing

Product Testing & Prototyping

Evaluate new and/or existing products for performance, aesthetics and user experience; develop prototypes for market validation and/or clinical testing

Regulatory

Product, website and marketing claims review for cosmetic and OTC products

Manufacturing

Provide tech transfer support from validation to scale up

Product Testing & Prototyping

Evaluate new and/or existing products for performance, aesthetics and user experience; develop prototypes for market validation and/or clinical testing

Regulatory

Product, website and marketing claims review for cosmetic and OTC products

Manufacturing

Provide tech transfer support from validation to scale up

Supply Chain / Vendor Management

Identify and manage solution providers to support product development cycle (formulation, packaging, regulatory, manufacturing, testing, branding)

Formula IP Ownership

Provide formula ownership and patent solutions

Brand Positioning

Co-ideate brand strategy to define value proposition, target market and visual design

Supply Chain / Vendor Management

Identify and manage solution providers to support product development cycle (formulation, packaging, regulatory, manufacturing, testing, branding)

Formula IP Ownership

Provide formula ownership and patent solutions

Brand Positioning

Co-ideate brand strategy to define value proposition, target market and visual design

Content Creation

Develop/review content for product claims, labels, website and social

Content Creation

Develop/review content for product claims, labels, website and social

Founded by research & product development expert with 20+ years in corporate and start up sectors, Sarah Ahmad has a proven record of building high performance brands, products and teams, specializing in custom solutions across skincare, haircare and OTCs in prestige beauty & biotech.

Founded by research & product development expert with 20+ years in corporate and start up sectors, Sarah Ahmad has a proven record of building high performance brands, products and teams, specializing in custom solutions across skincare, haircare and OTCs in prestige beauty & biotech.